Great Coffee, Powerful Mission
Your coffee choice has the power to save a life.

Our Mission
At Honorguard Coffee, we are committed to using a portion of profits from every sale to support veterans. What began as a mission to pair veterans with service dogs has evolved as our understanding of the crisis deepened. We realized that the most effective way to create lasting change is to support a network of veteran-led organizations dedicated to healing through various transformative modalities.
These organizations are founded and run by passionate veterans who have walked the path themselves—leaders who discovered powerful mechanisms of healing and are driven to share them with others. By fueling their work, we amplify our impact, creating more opportunities for veterans to find the support and resources they need.
Honorguard Coffee isn’t just about great coffee—it’s about fueling a greater purpose. Every cup you enjoy contributes to the fight against the veteran suicide crisis, supporting those who served with the same dedication they gave to our country.
Explore Your Impact
You aren't just drinking coffee, you're saving lives.

Marcos and Rebel
Marine Corps Veteran

John and Woody
Marine Corps Veteran

Steven and Venus
Marine Corps Veteran
"Venus saved my life, I owe this dog everything because without her I'd be dead."
Founded by United States Marines
Fueled by Americans

We ain't Wall Street, We're American
The boardrooms rolled their eyes. We’re rolling up our sleeves—because that’s America.
Veteran Operated: Every member of the team is a veteran of the US Military
Veteran Owned: 96% owned by Veterans, with 4% entrusted to their family members.
Profits Donated: Because saving their lives is the mission we all share.
They said 25% would kill us. You can prove them wrong and save lives.
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